Consulting and Insight
Where do you fit in with the competition? How is your firm perceived? Why do you get referrals? How can you get more?
How can you generate quality leads on a consistent basis? What’s it take to turn your website into an effective marketing engine? How can you get more clients and prospects to read your newsletter and visit your website?
Our consulting engagements are designed to understand where you are, where you want to go, and help you get there.
If you’re like many other accounting, legal, or consulting firms, you’ve ended up with a hodgepodge of marketing efforts.
A website. A newsletter. A LinkedIn profile. A Twitter account. A Facebook page.
Nothing working together. No system. No leads. No new clients.
Our Total Marketing Review (TMR) was developed for this very scenario. Let us take a look at all the moving pieces, and develop a fine-tuned, streamlined lead generation system that helps you bring in new business on a consistent basis.
Coaching and Guidance
You have some idea where you’re going and how to get there. Perhaps you or someone on your team has experience in marketing and advertising. You’ve had some wins and you’ve experienced some success.
However, you’re not keeping up with changes in technology. Maybe you’ve been hesitant to adopt fads, like social media and the mobile web. Fads that are now becoming sustained trends and mainstays. Perhaps you’ve turned over marketing to someone on staff who isn’t an expert.
You need help. You don’t need an overhaul, rebrand, or a new website. You need coaching. Guidance.
You need an outside professional who understands your business and your goals to come along side you and help you win.
Whether it’s a short-term boost, or a long-term engagement, we can work with you where you are, with the skills and resources you have, to get you where you want to be.
Teaching and Training
Are you a bit behind on understanding how a blog can help you get more referrals? Not sure what to do with Twitter? Does your management team or business development staff need help standardizing social media profiles, email signatures, or outbound communications?
Would you like your marketing personnel to get more done in less time with greater impact?
There are tons of useful tools available online to enhance both marketing and general business activities. We can work with you or one of your employees one-on-one, or we can set up a training session with your entire team. If you’re not sure what you need, we can help with that, too.
Development and Implementation
This is where we get into the nuts and bolts of your marketing efforts. After all, what good is a strategic plan if no one executes?
We can help you develop your brand, including choosing a business name and defining your position in the market. We can create your logo, business cards, letterhead and other print collateral.
We build websites, write content, set up email marketing campaigns and newsletters, establish social media profiles, and get your online presence optimized for search engines.
Need to grow your contact list? Clean up your database? Implement a CRM or migrate to a new sales tool? Qualify new leads and establish outbound communications to prospects? Just let us know.
Updates and Support
What happens next? What happens when everything changes? When you begin losing forward momentum, or you no longer have time to write new content or get the email newsletter out the door?
We know you get busy. We know you have client demands. Partner issues. Deadlines and billable hours waiting.
As much as you want to do yourself, or have done in-house, we all know that it won’t get done if someone’s not taking care of it for you. Inevitably you’ll land that one huge client that requires all hands on deck for far too long. And what about tax season? How do your marketing efforts fair in March and April?
You can’t do it all. Which is why we offer regular support and updates.
We have an ongoing, monthly relationship with most of our clients. This allows them to stay focused on building their business without worrying about website updates, email newsletters, or social media posts.
Looking for a specific service not mentioned above?
Contact us and we can discuss your specific situation and needs.